This phrase describes a standard Amazon follow for dealing with merchandise which can be at present out of inventory. When a desired merchandise is unavailable for speedy buy, Amazon presents prospects the choice to be notified by way of e-mail as soon as the product is again in inventory. For instance, if a selected online game console is listed as “At present Unavailable,” a button or hyperlink may seem, permitting prospects to enroll in e-mail alerts concerning its future availability.
The system offers a number of advantages. For shoppers, it eliminates the necessity for fixed guide checking of the product web page, saving effort and time. For Amazon, it gauges product demand and permits them to higher handle stock. This function has change into an ordinary expectation for a lot of on-line retailers, particularly for objects with excessive demand or restricted availability. The follow has its roots in catalog procuring and early e-commerce methods designed to retain buyer curiosity even when speedy achievement is not potential.