It was a platform supplied by Amazon that allowed companies to create and function impartial e-commerce web sites. These websites may leverage Amazon’s infrastructure for internet hosting, fee processing, and order achievement. Consider it as a pre-packaged resolution permitting a service provider to construct their very own on-line retailer, however with connections to Amazon’s in depth backend techniques.
The service aimed to supply companies with a cheap and environment friendly approach to set up a web-based presence exterior of the Amazon market. This gave them larger management over their model and buyer expertise, whereas nonetheless benefiting from a few of Amazon’s technological capabilities. Whereas now not obtainable, its emergence displays an evolving panorama the place corporations sought a steadiness between market publicity and impartial operation.
