A communication despatched to people met or engaged with at a enterprise exhibition, this message sometimes reiterates key factors mentioned and proposes subsequent steps. As an example, a gross sales consultant may ship a observe to a prospect encountered at a convention, summarizing the product demonstration and providing a personalised session.
The observe of sending such communications post-exhibition has advanced right into a basic ingredient of enterprise improvement. It reinforces model consciousness, nurtures potential leads, and transforms preliminary curiosity into tangible alternatives. The absence of this outreach can lead to misplaced connections and diminished return on funding from participation within the commerce present.
