This association entails a product being supplied on the market on the Amazon platform by an impartial vendor. Whereas the merchandise is listed on Amazon.com, the entity liable for the sale isn’t Amazon itself, however reasonably a separate enterprise or particular person. Amazon handles the success course of, which means it shops, packs, and ships the product on to the shopper from its warehouses.
This mannequin is useful as a result of it expands product choice for shoppers and offers impartial sellers entry to Amazon’s huge buyer base and established logistics community. Traditionally, it has allowed smaller companies to compete with bigger retailers by leveraging Amazon’s infrastructure, making a extra numerous and aggressive market. This technique streamlines supply and enhances buyer belief because of the dependable delivery expertise related to Amazon.
