The phrase describes the transaction the place possession of a enterprise working totally on the Amazon market is transferred from one social gathering to a different. This could embody numerous enterprise fashions, together with Achievement by Amazon (FBA) operations, non-public label manufacturers, or reselling ventures established on the platform.
Buying such a enterprise presents alternatives for speedy income era and a longtime buyer base. It bypasses the preliminary hurdles of brand name constructing and product sourcing. The historic rise of e-commerce and the dominance of Amazon have fueled the expansion of this particular market, with rising numbers of people and entities in search of to purchase or promote established Amazon-based enterprises.