The phrase identifies a change to a program previously supplied by a serious on-line retailer. Beforehand, subscribers to a selected service tier obtained one complimentary pre-release book every month from a curated choice. The important thing component now could be the cessation of that no-cost profit, requiring a purchase order the place beforehand none was wanted.
This shift impacts client worth notion of the related subscription. The flexibility to decide on a e-book at no cost was a big driver for attracting and retaining subscribers. The alteration impacts the perceived monetary benefit of the service, probably resulting in subscriber churn and necessitating a re-evaluation of its total worth proposition.