A structured technique of gathering buyer suggestions includes deploying a particularly crafted communication through piece of email. This message solicits a ranking, usually on a scale, reflecting the respondents probability of recommending a services or products. For instance, after a purchase order or service interplay, an automatic system may ship an electronic mail asking, “On a scale of 0 to 10, how probably are you to suggest us to a buddy or colleague?”
This course of presents organizations a quantifiable metric of buyer loyalty and satisfaction. Its advantages embody its comparatively low value, ease of implementation, and talent to trace sentiment tendencies over time. The observe developed from broader buyer satisfaction surveys, turning into extra streamlined and centered on predicting future buyer conduct and advocacy.
