These measurements are quantifiable knowledge factors utilized by Amazon to guage a vendor’s adherence to the platform’s requirements and buyer expectations. They supply an goal evaluation of a vendor’s operational effectiveness and customer support high quality. Examples embody Order Defect Charge (ODR), Late Cargo Charge, and Cancellation Charge. These values replicate a vendor’s capacity to offer a constructive shopping for expertise.
Adherence to established benchmarks is essential for sustaining a presence and success on the platform. Constant efficiency above these thresholds interprets to elevated visibility, greater gross sales, and eligibility for applications such because the Purchase Field. Traditionally, Amazon has used these measures to make sure a constant and dependable expertise for its clients, reinforcing its model status. Failing to satisfy these requirements can result in warnings, limitations on promoting privileges, and even account suspension.
