A seasonal promotional message disseminated electronically, one of these correspondence sometimes pronounces decreased costs and particular presents obtainable round a particular vacation. An instance can be an piece of email from a retailer promoting reductions on outside furnishings in late Might.
These focused communications are vital for driving income throughout a historically high-shopping interval. Companies leverage the elevated shopper curiosity and spending habits related to the vacation to spice up gross sales. Traditionally, this vacation has developed into a serious retail occasion, making a aggressive panorama the place efficient advertising methods are paramount.