Carbon copying recipients in mass electronic mail campaigns generated via automated personalization platforms permits for transparency and dissemination of data to people exterior the first recipient listing. For instance, a gross sales workforce may make the most of this operate to maintain managers knowledgeable of shopper communications originating from a mail merge course of.
The inclusion of further recipients gives a number of benefits. It facilitates broader informational consciousness, gives oversight capabilities, and maintains an audit path of correspondence. Traditionally, this function mirrors conventional workplace practices the place copies of paperwork had been routinely circulated for informational functions.