The phrase describes a selected vendor’s motion of transferring their established retail presence from a bodily location or one other on-line platform to a store hosted on Amazon.com. As an illustration, a boutique beforehand working independently would possibly select to leverage Amazon’s infrastructure to succeed in a wider buyer base.
This strategic relocation can supply benefits comparable to elevated visibility to hundreds of thousands of potential prospects, streamlined logistics through Amazon’s success companies, and entry to established advertising and customer support instruments. Traditionally, companies have sought platforms providing scalability and broader market penetration; Amazons market supplies a major alternative to attain each.
