The phrase denotes public relations outreach performed by way of email correspondence by, or on behalf of, the Sol de Janeiro model. This technique is employed to speak with media representatives, influencers, and different stakeholders to disseminate details about the corporate’s merchandise, initiatives, and model messaging. An instance may be a message despatched to magnificence editors asserting a brand new product launch or inviting them to an unique occasion.
This sort of communication is essential for sustaining model visibility, producing media protection, and shaping public notion. Efficient dissemination can result in elevated consciousness, optimistic opinions, and in the end, enhanced gross sales. Traditionally, direct communication with key influencers has confirmed to be a cheap strategy to attain focused shopper demographics, constructing model loyalty and driving engagement.
