The apply of utilizing piece of email to advertise insurance coverage services to each potential and current purchasers inside the insurance coverage sector is a focused advertising and marketing method. For instance, an company would possibly distribute newsletters that includes coverage updates or ship personalised affords based mostly on a consumer’s protection wants.
This advertising and marketing technique affords a number of benefits, together with cost-effectiveness, the flexibility to succeed in a big viewers, and the capability for extremely focused messaging. Traditionally, unsolicited mail was a major technique of communication. Nevertheless, the shift in the direction of digital platforms has made piece of email a most well-liked channel for its immediacy and measurability.
