The flexibility to obscure previous purchases on a serious on-line retail platform permits customers to take care of privateness relating to their spending habits and bought items. For instance, a person may select to hide a present buy to forestall the recipient from discovering it prematurely.
This performance gives a number of advantages, together with the preservation of shock, the safety of delicate info relating to health-related or private gadgets, and the avoidance of undesirable focused promoting primarily based on buy historical past. Traditionally, the demand for such options has grown with growing issues about knowledge privateness and customized advertising ways.