The phrase references a kind of on-line promotion that provides a financial incentive for finishing market analysis questionnaires. The reward, on this occasion, is a digital certificates valued at fifty U.S. {dollars} redeemable on a distinguished e-commerce platform. These provides typically seem on web sites or inside electronic mail communications.
Such incentives can encourage people to take part in surveys, offering corporations with useful knowledge about shopper preferences and market developments. Traditionally, companies have used numerous strategies to assemble suggestions, however digital rewards have turn into more and more common as a consequence of their comfort and broad attraction, thereby contributing to extra strong knowledge assortment efforts.