The phrase refers to a inventory automobile pushed by a distinguished NASCAR driver, Chase Elliott, that includes sponsorship from Amazon Prime. The livery of the car incorporates the branding of the streaming and e-commerce service, making it visually recognizable on the racetrack. For example, throughout particular races, Elliott’s No. 9 Chevrolet Camaro prominently shows the Amazon Prime emblem and shade scheme.
The importance of this sponsorship lies within the appreciable publicity it offers to each the motive force and the company. For the motive force, associating with a significant model like Amazon Prime enhances marketability and potential for added endorsements. For Amazon Prime, the partnership presents a direct avenue to succeed in an unlimited viewers of NASCAR followers, selling its providers and doubtlessly driving subscriptions. Traditionally, sponsorships inside motorsports have been essential for staff funding and model consciousness, and this partnership follows that established mannequin.