A selected kind of promotional supply involving Amazon present playing cards bundles them with the acquisition of different services or products. For instance, a buyer may obtain an Amazon present card upon shopping for a brand new equipment from a taking part retailer. The worth of the present card varies and is often decided by the worth of the bought merchandise or the character of the service acquired.
These bundled affords function an incentive for purchasers, probably growing gross sales quantity for taking part retailers and selling buyer loyalty. This technique can create a mutually useful relationship, with prospects receiving further worth and retailers experiencing heightened gross sales. The apply has historic roots in numerous advertising and marketing methods, the place complementary items are provided to reinforce the perceived worth of a purchase order.