The observe entails a retail success methodology the place a enterprise would not hold the merchandise it sells in inventory. As a substitute, when a buyer purchases an merchandise, the enterprise purchases the merchandise from a third-party provider and has it shipped on to the client. A prevalent instance entails sourcing merchandise from a big on-line market and fulfilling orders via a separate e-commerce platform.
This technique affords potential benefits akin to lowered preliminary capital funding, a wider product choice, and minimized stock administration obligations. Its historic context lies throughout the evolution of e-commerce and the elevated accessibility of world provide chains, permitting smaller companies to compete extra successfully.
