A goodwill adjustment issued by Amazon to a buyer’s account to compensate for an inconvenience or service failure. It’s a discretionary quantity utilized as a credit score, which can be utilized in the direction of a future buy. For instance, a buyer who skilled a delayed supply or acquired a broken merchandise may be provided this type of compensation.
This apply serves as a customer support software, supposed to keep up buyer satisfaction and loyalty. Providing such an adjustment can mitigate unfavourable experiences, encouraging continued use of the platform. It represents a gesture of apology and an illustration of dedication to resolving points. The apply has advanced alongside the corporate’s deal with customer-centricity, changing into a standardized technique for addressing service-related considerations.