The shortcoming to instantly buy digital books throughout the Amazon app, notably on iOS units, arises from Apple’s insurance policies relating to in-app purchases. Apple requires a fee on digital content material gross sales made by apps on its platform. To keep away from this fee, Amazon eliminated the buying possibility for Kindle books from its iOS app, directing customers to make purchases by the Amazon web site as an alternative.
This coverage choice permits Amazon to keep up its revenue margins on digital e book gross sales with out incurring extra charges. It additionally supplies the corporate with higher management over the client relationship and buying expertise. Traditionally, this alteration displays a broader pattern of firms navigating app retailer insurance policies to optimize their enterprise fashions.