A key phrase matching choice inside Amazon’s promoting platform permits ads to show when a buyer’s search phrases are loosely associated to the chosen key phrases. This matching sort goals to seize a wider viewers by together with variations, synonyms, and associated phrases. As an example, an advertiser bidding on “trainers” may also have their advert displayed for searches like “tennis sneakers,” “athletic footwear,” and even “greatest sneakers for cardio.”
This strategy is effective for increasing attain and discovering new, related search phrases that advertisers won’t have initially thought of. By exposing advertisements to a bigger pool of potential prospects, there’s an elevated alternative for impressions and conversions. Traditionally, this methodology has been utilized as a discovery software to determine high-performing key phrases that may then be focused extra exactly utilizing different matching choices.
