The phrase identifies a particular sort of doc: an Amazon model story, introduced in a modular format and accessible as a PDF file. This useful resource doubtless outlines the narrative and rules that outline the Amazon model, damaged down into distinct, learnable sections inside a conveyable doc format.
Such a doc is essential for inside coaching, exterior communication, and sustaining model consistency. It permits workers, companions, and probably even clients to know the core values, mission, and historical past that form Amazon’s id. Traditionally, firms have used related guides to make sure a unified message throughout all platforms and interactions.