This particular product class, usually discovered on a significant on-line market, is characterised by a beverage marketed with provocative and arguably deceptive labeling. The time period displays an try to generate shopper curiosity by means of edgy branding and doubtlessly exaggerated claims relating to well being advantages, usually referencing bone well being and hydration.
The attraction of such merchandise lies of their perceived capacity to contribute to general wellness. Customers are sometimes drawn to gadgets offered as providing fast and straightforward options to age-related issues or common well being enchancment. Traditionally, tonics and elixirs have held a spot in each conventional medication and advertising and marketing, promising restorative properties. These trendy iterations faucet into that historical past, albeit with up to date branding and distribution strategies.
