A message dispatched to contacts acquired or cultivated at a business exhibition, usually despatched inside every week of the occasion’s conclusion, aiming to bolster connections and progress potential enterprise alternatives. This communication typically references particular conversations or shared pursuits recognized through the commerce present and proposes concrete subsequent steps, similar to scheduling a name or sending extra data.
The apply serves as a essential part of post-event lead administration and gross sales pipeline growth. Traditionally, bodily mail served this goal, however the creation of digital communication has streamlined and accelerated the method. Efficient implementation strengthens model recall, demonstrates proactive engagement, and considerably will increase the chance of changing leads generated on the exhibition into tangible enterprise outcomes.