This identifier seemingly represents a selected marketing campaign or activation inside Amazon’s company advertising and marketing ecosystem. The construction suggests a hierarchical naming conference, doubtlessly indicating an activation course of, the Amazon company entity, and a cost-per-mille (CPM) pricing mannequin. For example, this identifier could possibly be used to trace the efficiency of a banner commercial marketing campaign run on a third-party web site.
Such identifiers are essential for attributing advertising and marketing spend and measuring return on funding. By exactly labeling initiatives, organizations can analyze the effectiveness of various methods and optimize useful resource allocation. This permits for detailed monitoring of key efficiency indicators, offering beneficial information for knowledgeable decision-making relating to future advertising and marketing efforts, budgetary changes, and strategic pivots.
