The phrase refers to a particular methodology of contacting customer support for the distinguished on-line retailer. It includes using a structured on-line doc to articulate a problem or question and subsequently submitting it electronically. This submission usually leads to communication through digital correspondence.
This methodology provides a structured and documented solution to provoke help requests, offering a transparent file of the communication. It facilitates environment friendly categorization and routing of inquiries throughout the assist system, probably resulting in faster decision instances. This strategy to looking for assist has grow to be more and more prevalent with the expansion of e-commerce and the necessity for scalable customer support options. It permits the retailer to handle giant volumes of requests effectively.