9+ Ace Amazon Customer Obsession Interview Questions!


9+ Ace Amazon Customer Obsession Interview Questions!

These inquiries are a core element of Amazon’s hiring course of, designed to evaluate a candidate’s alignment with the corporate’s management precept targeted on prioritizing the wants of people who buy and use their services and products. For instance, a query would possibly immediate the interviewee to explain a time after they went above and past to fulfill a shopper, requiring an in depth rationalization of the state of affairs, actions taken, and ensuing affect.

Understanding how candidates method problem-solving, decision-making, and communication in service-oriented eventualities is significant for figuring out people who will contribute to a optimistic person expertise. This technique displays a longstanding dedication to inserting the end-user on the heart of enterprise methods. It helps to make sure that new hires share and reinforce the companys dedication to delivering distinctive service and worth.

The next dialogue will delve into particular examples of behavioral questions associated to user-centricity, efficient methods for answering them, and actionable recommendation for getting ready to reveal a real dedication to assembly and exceeding person expectations.

1. Behavioral questions

Behavioral questions type a cornerstone of Amazon’s interview course of, serving as a major methodology for evaluating a candidate’s adherence to the corporate’s user-centric rules. These questions delve into previous experiences, requiring candidates to offer particular examples of how they’ve dealt with conditions straight associated to person satisfaction. The underlying assumption is that previous habits is indicative of future efficiency; due to this fact, the power to articulate conditions the place person wants have been prioritized is paramount. For instance, a candidate is perhaps requested to explain a time after they went above and past to resolve a person concern. The response is scrutinized not just for the result but in addition for the thought course of, empathy, and resourcefulness demonstrated. The affect of those questions is important, as they usually closely affect the hiring determination.

The significance of behavioral questions lies of their capacity to disclose a candidate’s true method to user-centric problem-solving, one thing that can’t be simply ascertained by way of hypothetical eventualities or technical assessments alone. The effectiveness of this method hinges on the candidate’s capacity to make the most of the STAR methodology (Scenario, Activity, Motion, Outcome) to offer complete and insightful narratives. A poorly structured or generic response can undermine a candidate’s perceived dedication to person wants, even when their resume suggests related expertise. Amazon’s interviewers are skilled to probe past surface-level solutions, looking for proof of real dedication and a proactive mindset towards enhancing the person expertise. It’s on this detailed scrutiny of previous efficiency that Amazon goals to determine people who embody its user-first philosophy.

In conclusion, behavioral questions are indispensable in Amazon’s evaluation of candidates’ user-centricity. They supply tangible insights into a person’s previous actions and decision-making processes when confronted with user-related challenges. Success in these interviews requires not solely related expertise but in addition the power to successfully talk these experiences, showcasing empathy, resourcefulness, and a unwavering dedication to person satisfaction. Overlooking the significance of those inquiries can considerably diminish a candidate’s prospects, underscoring the necessity for thorough preparation and self-reflection on previous user-related interactions.

2. STAR methodology

The STAR methodology (Scenario, Activity, Motion, Outcome) offers a structured framework for answering behavioral interview questions, and its utility is especially essential when addressing “amazon buyer obsession interview questions.” The rationale for this lies in Amazon’s emphasis on demonstrable actions and tangible outcomes. When responding to inquiries about user-centric experiences, a candidate’s capacity to articulate the context (Scenario), the target (Activity), the precise steps taken (Motion), and the measurable affect (Outcome) determines the power and credibility of the response. Omitting any factor of the STAR framework can result in a obscure or incomplete reply, failing to showcase the depth of understanding and dedication anticipated by Amazon.

Think about a state of affairs the place a candidate is requested to explain a time they went above and past for a person. A response missing construction would possibly merely state, “I helped a person with an issue.” In distinction, a STAR-structured response would element the precise Scenario: “A person contacted help annoyed a couple of delayed cargo affecting their enterprise.” It might define the Activity: “My duty was to resolve the difficulty and make sure the person acquired their order as shortly as doable.” The Motion element would describe concrete steps taken: “I contacted the delivery firm, escalated the case, and personally tracked the bundle’s progress, offering common updates to the person.” Lastly, the Outcome would quantify the affect: “Because of this, the bundle was delivered inside 24 hours, the person was extremely glad, they usually continued utilizing our providers, mentioning the distinctive help they acquired in a subsequent assessment.” This detailed articulation demonstrates problem-solving abilities, initiative, and a real deal with person satisfaction, all vital points assessed within the “amazon buyer obsession interview questions.”

In conclusion, the STAR methodology will not be merely a advisable approach however a sensible necessity for succeeding in “amazon buyer obsession interview questions.” It ensures that responses are clear, concise, and compelling, successfully demonstrating a candidate’s capacity to translate user-centric rules into concrete actions and optimistic outcomes. Mastering this methodology permits candidates to showcase their expertise in a fashion that aligns with Amazon’s values, rising their chance of demonstrating alignment with the corporate’s core rules. Challenges in using STAR successfully usually stem from an absence of preparation or problem recalling particular particulars; due to this fact, thorough self-reflection and structured observe are important for maximizing its affect.

3. Person empathy

Person empathy is a vital element assessed inside “amazon buyer obsession interview questions,” reflecting the corporate’s dedication to understanding and prioritizing person wants. A candidate’s capability to reveal real understanding and consideration of person views is a key indicator of their potential to contribute to a optimistic person expertise.

  • Cognitive Empathy

    Cognitive empathy includes understanding a person’s perspective or psychological state. Throughout an interview, a candidate could also be requested to explain a state of affairs the place they needed to perceive a person’s frustration with out essentially sharing the identical emotion. As an illustration, when a person experiences a bug in a software program utility, a help engineer with cognitive empathy would try to grasp the person’s workflow and the affect the bug has on their productiveness. This understanding informs the troubleshooting course of and permits for efficient communication and options.

  • Emotional Empathy

    Emotional empathy includes sharing the sentiments of one other individual. Whereas full emotional alignment could not at all times be doable or crucial, recognizing and acknowledging a person’s emotional state is significant. For instance, if a person expresses disappointment with a product characteristic, a candidate demonstrating emotional empathy would acknowledge the person’s emotions and specific real concern. This will result in a extra constructive dialog and strengthen person belief.

  • Compassionate Empathy

    Compassionate empathy extends past understanding and feeling to taking motion to alleviate the person’s misery. It includes translating empathy into tangible options or help. Within the context of “amazon buyer obsession interview questions,” a candidate is perhaps requested to explain a time they went above and past to deal with a person’s concern. A response demonstrating compassionate empathy would element the precise actions taken to resolve the difficulty and enhance the person’s general expertise.

  • Communication of Empathy

    The power to successfully talk empathetic understanding to the person is paramount. This includes utilizing language that acknowledges the person’s perspective, validates their emotions, and assures them that their issues are being heard and addressed. Throughout an interview, a candidate could also be requested to offer examples of how they’ve efficiently communicated empathy in difficult person interactions. The effectiveness of this communication is usually assessed by way of the readability, sincerity, and user-friendliness of the language used.

The sides of person empathy, as evaluated by way of “amazon buyer obsession interview questions,” collectively spotlight the significance of understanding, connecting with, and addressing person wants. A candidate who can successfully reveal these qualities is extra more likely to be seen as aligning with Amazon’s dedication to user-centricity. Demonstrating a nuanced understanding of person feelings and views, and successfully translating this understanding into concrete actions and options, is crucial for achievement within the interview course of.

4. Drawback-solving abilities

Drawback-solving abilities represent a cornerstone within the evaluation inside “amazon buyer obsession interview questions”. The inherent nature of prioritizing person wants necessitates the power to successfully tackle and resolve numerous points, usually requiring revolutionary options. These inquiries gauge a candidate’s capability to research complicated conditions, determine root causes, and implement methods that result in optimistic outcomes for the person. A direct correlation exists between sturdy problem-solving talents and success in demonstrating user-centricity through the interview course of. If a candidate can not articulate a structured method to resolving user-related points, their alignment with Amazon’s dedication to distinctive person experiences is known as into query.

Think about a state of affairs the place a candidate is requested to explain a time they encountered a major impediment in delivering an answer to a person. An efficient response wouldn’t solely element the character of the impediment but in addition illustrate the analytical course of employed to grasp its origin. The candidate would then want to stipulate the precise steps taken to mitigate the difficulty, showcasing their problem-solving methodology. For instance, if a software program launch launched a bug affecting a vital person workflow, a candidate would possibly describe how they collaborated with the event workforce to determine the supply code error, applied a short lived workaround for affected customers, and communicated the decision timeline transparently. This method demonstrates the candidate’s capacity to grasp the person affect, take possession of the issue, and facilitate a well timed answer.

In abstract, the analysis of problem-solving abilities inside “amazon buyer obsession interview questions” serves as a vital determinant of a candidate’s potential to contribute to person satisfaction. The power to systematically analyze challenges, develop efficient options, and talk these options clearly is crucial for excelling in these inquiries. Addressing this element requires not solely expertise but in addition the capability to articulate these experiences in a structured and compelling method, showcasing each analytical prowess and a real dedication to resolving person points successfully.

5. Communication effectiveness

Communication effectiveness is a pivotal attribute assessed throughout the framework of “amazon buyer obsession interview questions.” Its significance arises from the need of conveying info precisely, empathetically, and effectively to customers with various ranges of technical understanding. A candidate’s capacity to reveal clear, concise, and user-friendly communication is a powerful indicator of their potential to boost person satisfaction and foster optimistic relationships.

  • Readability of Expression

    Readability of expression includes the power to articulate concepts and knowledge in a fashion that’s simply understood by the meant viewers. Within the context of “amazon buyer obsession interview questions,” this will contain describing complicated technical points in layman’s phrases. As an illustration, when explaining a software program replace to a non-technical person, a candidate ought to be capable to keep away from jargon and supply a easy, step-by-step rationalization of the adjustments and their affect. Failure to speak with readability can result in person confusion and frustration, undermining the objective of person satisfaction.

  • Lively Listening

    Lively listening entails paying shut consideration to what customers are saying, each verbally and nonverbally, to totally perceive their wants and issues. Throughout an interview, a candidate is perhaps requested to explain a time after they needed to decipher a person’s downside regardless of unclear or incomplete info. An efficient response would spotlight the candidate’s capacity to ask clarifying questions, summarize the person’s issues to make sure understanding, and reveal empathy all through the interplay. Within the absence of energetic listening, options could also be misdirected, resulting in inefficiency and person dissatisfaction.

  • Adaptability of Communication Fashion

    Adaptability of communication model refers back to the capacity to regulate one’s communication method primarily based on the person’s background, technical proficiency, and emotional state. For instance, when coping with a annoyed person, a candidate ought to be capable to talk with empathy and endurance, providing reassurance and a willingness to assist. Conversely, when speaking with a technically savvy person, a extra detailed and technical rationalization could also be acceptable. This adaptability ensures that the person feels understood and valued, fostering belief and strengthening the user-provider relationship.

  • Written Communication Proficiency

    Written communication proficiency encompasses the power to convey info clearly and concisely by way of written mediums comparable to e-mail, documentation, or chat. Inside the context of “amazon buyer obsession interview questions,” this would possibly contain describing a state of affairs the place the candidate needed to write clear and efficient directions for a person. The analysis would deal with the readability of the directions, the absence of ambiguity, and the general user-friendliness of the written communication. Poor written communication can result in misunderstandings and elevated help requests, impacting person satisfaction and operational effectivity.

The sides of communication effectiveness, as assessed by way of “amazon buyer obsession interview questions,” underscore the significance of connecting with customers on a number of ranges. A candidate who demonstrates readability, attentiveness, adaptability, and proficiency in each verbal and written communication is extra more likely to be seen as embodying Amazon’s user-centric values. These communication abilities translate into tangible advantages, together with improved person satisfaction, decreased help prices, and stronger person loyalty. Failing to reveal efficient communication can considerably diminish a candidate’s prospects within the interview course of.

6. Possession mentality

Possession mentality, a key attribute assessed inside “amazon buyer obsession interview questions,” displays a candidate’s willingness to take duty for user-related outcomes, each optimistic and adverse. This idea extends past merely finishing assigned duties; it encompasses a proactive dedication to making sure person satisfaction and addressing any points which will come up. The presence of possession mentality signifies {that a} candidate is more likely to view person issues as their very own, driving them to pursue options with diligence and a way of non-public accountability. Consequently, it straight aligns with Amazon’s user-centric tradition, the place workers are anticipated to champion person wants and advocate for his or her finest pursuits. A candidate’s demonstration of possession throughout these inquiries is a powerful indicator of their potential to contribute to a superior person expertise.

For instance, a typical “amazon buyer obsession interview questions” would possibly immediate a candidate to explain a time after they recognized an issue affecting customers, regardless that it was exterior their fast job description. A response demonstrating possession mentality would illustrate the candidate’s initiative in recognizing the difficulty, their efforts to grasp its affect on customers, and the steps they took to deal with it, no matter whether or not it fell inside their formal duties. This would possibly contain collaborating with different groups, escalating the difficulty to related stakeholders, and even personally implementing a short lived repair. The vital factor is the candidate’s proactive method and their dedication to resolving the issue, even within the absence of direct directions or formal authority. Conversely, a response that defers duty or blames exterior components would point out an absence of possession mentality and a possible misalignment with Amazon’s core values.

In conclusion, possession mentality is a vital determinant in “amazon buyer obsession interview questions” as a result of it indicators a candidate’s potential to actively contribute to person satisfaction and take duty for user-related outcomes. Candidates who can successfully reveal this attribute by way of particular examples and a proactive method usually tend to align with Amazon’s user-centric tradition. The understanding of this connection between “Possession mentality” and “amazon buyer obsession interview questions” permits candidates to tailor their responses, showcasing their willingness to be accountable for person success, even past their fast duties.

7. Lengthy-term focus

Lengthy-term focus, as evaluated by way of “amazon buyer obsession interview questions,” represents a candidate’s capacity to prioritize sustainable person relationships and options over short-term positive aspects. This angle aligns with the corporate’s dedication to constructing enduring person belief and loyalty, recognizing that constant optimistic experiences drive long-term enterprise success. The evaluation of this attribute goals to determine people who can anticipate future person wants, design scalable options, and make selections that profit the person base over time.

  • Strategic Imaginative and prescient

    Strategic imaginative and prescient includes the power to foresee future tendencies and person wants, permitting for proactive improvement of options that tackle long-term challenges. Inside “amazon buyer obsession interview questions,” a candidate could also be requested to explain a time after they anticipated a future person want and applied an answer that proved helpful over an prolonged interval. As an illustration, a product supervisor would possibly describe how they foresaw the rising demand for cell entry and championed the event of a cell utility, leading to sustained person engagement and satisfaction over a number of years.

  • Sustainability of Options

    Sustainability of options refers back to the design and implementation of options that aren’t solely efficient within the quick time period but in addition scalable and maintainable over time. When responding to “amazon buyer obsession interview questions,” a candidate would possibly spotlight their expertise in designing a system that accommodated rising person site visitors with out requiring important infrastructure upgrades. This demonstrates their capacity to suppose past fast wants and create options which might be each strong and cost-effective in the long term.

  • Person Relationship Constructing

    Person relationship constructing focuses on cultivating belief and loyalty by way of constant optimistic interactions and proactive communication. A candidate answering “amazon buyer obsession interview questions” could illustrate this by describing how they applied a suggestions loop that allowed for steady enchancment of a product primarily based on person enter. This demonstrates their dedication to not solely assembly person wants but in addition fostering a way of partnership and collaboration, thereby strengthening long-term person relationships.

  • Prioritization of Lengthy-Time period Worth

    Prioritization of long-term worth includes making selections that won’t yield fast advantages however contribute considerably to person satisfaction and enterprise success over time. Throughout an interview, a candidate would possibly describe a state of affairs the place they advocated for investing in a extra user-friendly interface, regardless that it required further improvement time and sources. The argument could be that the improved person expertise would lead to elevated person retention and optimistic word-of-mouth, resulting in larger long-term worth for the corporate.

These sides of long-term focus collectively emphasize the significance of strategic considering, sustainable options, and enduring person relationships throughout the context of “amazon buyer obsession interview questions.” A candidate who can successfully reveal these attributes is extra more likely to align with Amazon’s dedication to constructing lasting person belief and driving long-term enterprise success. The capability to contemplate the broader implications of selections and prioritize person wants over time is a key indicator of a candidate’s potential to contribute to a user-centric tradition.

8. Information-driven selections

Information-driven selections are intrinsically linked to “amazon buyer obsession interview questions,” serving as a foundational factor in evaluating a candidate’s alignment with the corporate’s core rules. The rationale behind this connection stems from the understanding that real person focus requires a scientific method to understanding person habits, preferences, and ache factors. Subjective opinions or anecdotal proof are inadequate for driving significant enhancements to the person expertise; as a substitute, selections have to be grounded in goal information and rigorous evaluation. Due to this fact, “amazon buyer obsession interview questions” usually probe a candidate’s capacity to leverage information to tell their actions and measure their affect on person satisfaction. For instance, a candidate is perhaps requested to explain a time after they used information to determine and resolve a person concern, optimize a person interface, or personalize a person expertise.

The sensible significance of data-driven decision-making extends past mere problem-solving. It includes a steady cycle of speculation technology, information assortment, evaluation, and iterative enchancment. Think about a state of affairs the place a candidate is tasked with enhancing person engagement with a specific characteristic. A knowledge-driven method would necessitate defining metrics to measure engagement, comparable to utilization frequency, time spent on the characteristic, and conversion charges. The candidate would then analyze these metrics to determine areas for enchancment, formulate hypotheses about potential options, and A/B take a look at these options to find out their effectiveness. The outcomes of those checks would then inform additional iterations, resulting in a data-backed optimization of the characteristic and a measurable enhance in person engagement. The power to articulate this course of, supported by particular examples, is essential for demonstrating alignment with Amazon’s data-centric tradition.

In conclusion, data-driven selections are usually not merely a fascinating talent however a elementary requirement for embodying Amazon’s dedication to person obsession. “amazon buyer obsession interview questions” are designed to evaluate a candidate’s capacity to translate information insights into tangible enhancements within the person expertise. Challenges on this space usually come up from an absence of expertise in information evaluation or an issue in connecting information insights to user-centric outcomes. Due to this fact, preparation for these interviews ought to embody honing analytical abilities, familiarizing oneself with related information evaluation instruments, and working towards the articulation of data-driven decision-making processes within the context of person satisfaction.

9. Proactive options

Proactive options are a vital indicator assessed by way of “amazon buyer obsession interview questions,” reflecting the corporate’s emphasis on anticipating and addressing person wants earlier than they escalate into issues. This proactive method transcends mere responsiveness; it signifies a dedication to repeatedly enhancing the person expertise by figuring out potential friction factors and creating preventative measures. The power to foresee challenges and implement preemptive options distinguishes candidates who genuinely internalize Amazon’s user-centric philosophy. A reactive method, whereas crucial in sure conditions, demonstrates a much less impactful dedication to the person expertise than a constant effort to anticipate and mitigate points.

Think about a state of affairs the place a candidate is requested to explain a time they recognized a possible downside affecting customers earlier than it truly occurred. An efficient response would illustrate the candidate’s capacity to research person suggestions, monitor system efficiency, and determine patterns that recommended an impending concern. For instance, a candidate would possibly describe how they observed an rising variety of customers fighting a particular characteristic as a result of complicated directions. Fairly than ready for a surge in help requests, the candidate proactively revised the directions, created a brief video tutorial, and applied a user-friendly tooltip throughout the interface. The outcome was a major discount in help inquiries and an enchancment in person satisfaction, demonstrating the ability of proactive options in enhancing the person expertise. This differs considerably from a reactive method, which might solely tackle the difficulty after a major variety of customers had already encountered the issue and contacted help.

In abstract, proactive options are a cornerstone of Amazon’s user-centric tradition, and “amazon buyer obsession interview questions” are designed to determine candidates who embody this precept. Addressing this facet successfully requires demonstrating the power to anticipate person wants, determine potential issues, and implement preventative measures that enhance the general person expertise. Mastery of this idea is paramount for any candidate looking for to align with Amazon’s unwavering dedication to person satisfaction. Demonstrating a historical past of proactive problem-solving not solely showcases a dedication to person wants but in addition highlights a capability to contribute to the corporate’s long-term success.

Continuously Requested Questions Relating to “amazon buyer obsession interview questions”

This part addresses widespread inquiries and misconceptions surrounding the analysis course of primarily based on user-centric management rules throughout interviews at Amazon.

Query 1: What’s the major goal of those inquiries?

The basic goal is to evaluate a candidate’s alignment with Amazon’s user-centric tradition. The inquiries are designed to guage previous behaviors and decision-making processes that reveal a prioritization of person wants and satisfaction.

Query 2: How does Amazon outline “buyer obsession?”

It’s a philosophy of inserting the person on the heart of all enterprise selections. This encompasses a deep understanding of person wants, a proactive method to addressing their issues, and a dedication to repeatedly enhancing their experiences.

Query 3: What’s the STAR methodology, and why is it emphasised?

STAR (Scenario, Activity, Motion, Outcome) is a structured method for answering behavioral questions. It offers a framework for candidates to current complete and compelling narratives that showcase their user-centric problem-solving abilities.

Query 4: Is technical experience adequate to reach these inquiries?

Whereas technical proficiency is efficacious, it’s not adequate. Candidates should additionally reveal empathy, communication abilities, and the power to translate technical data into user-friendly options.

Query 5: What varieties of experiences are thought of related?

Any expertise the place a candidate has actively contributed to enhancing the person expertise is taken into account related. This may increasingly embody roles in buyer help, product improvement, advertising and marketing, and even unrelated fields the place user-centric rules have been utilized.

Query 6: How can a candidate successfully put together for these interviews?

Preparation includes reflecting on previous experiences, figuring out particular examples the place person wants have been prioritized, and working towards the articulation of those experiences utilizing the STAR methodology. Thorough self-assessment and structured observe are important.

These incessantly requested questions present a foundational understanding of the analysis standards and expectations throughout interviews targeted on user-centricity at Amazon. Candidates ought to make the most of this info to strategically put together and current themselves as embodying the corporate’s core values.

The next part will delve into sensible methods for crafting compelling responses to behavioral questions associated to person obsession.

Ideas for Navigating “amazon buyer obsession interview questions”

Efficiently addressing user-centricity questions requires strategic preparation and a transparent understanding of Amazon’s expectations. These suggestions goal to offer actionable steering for successfully showcasing related experiences.

Tip 1: Totally assessment Amazon’s Management Rules. Understanding and internalizing these rules is paramount. Body responses to align with the precise tenets that emphasize person focus, comparable to “Buyer Obsession” and “Invent and Simplify.”

Tip 2: Construction solutions utilizing the STAR methodology. This offers a transparent and concise framework for presenting experiences. Element the Scenario, Activity, Motion, and Outcome, quantifying outcomes at any time when doable. Give attention to the affect on person satisfaction and loyalty.

Tip 3: Put together particular examples of user-centric initiatives. Have a repertoire of experiences demonstrating proactive problem-solving, empathetic communication, and data-driven decision-making. These examples ought to showcase a real dedication to understanding and addressing person wants.

Tip 4: Emphasize quantifiable outcomes. At any time when doable, quantify the affect of actions on person satisfaction metrics, comparable to Web Promoter Rating (NPS), Buyer Satisfaction (CSAT) scores, or person retention charges. Information-backed outcomes strengthen credibility.

Tip 5: Reveal a long-term perspective. Spotlight experiences the place selections have been made with the long-term person expertise in thoughts, even when it required sacrificing short-term positive aspects. This showcases a dedication to constructing lasting person relationships.

Tip 6: Observe articulating responses clearly and concisely. Efficient communication is crucial. Guarantee the power to convey complicated technical points in user-friendly phrases, demonstrating empathy and understanding.

Tip 7: Analysis Amazon’s services and products. Familiarity with the corporate’s choices permits for extra knowledgeable and related responses, showcasing a real curiosity within the person expertise.

By adhering to those suggestions, candidates can considerably improve their capacity to successfully tackle “amazon buyer obsession interview questions” and reveal their alignment with the corporate’s user-centric tradition.

The following part will present a abstract of the important thing takeaways and supply concluding remarks relating to the significance of person obsession in Amazon’s hiring course of.

Conclusion

The examination of “amazon buyer obsession interview questions” reveals its central position in evaluating candidates’ alignment with the corporate’s core values. These inquiries function a significant mechanism for figuring out people who prioritize person wants, reveal empathy, and possess the abilities to contribute to a optimistic person expertise. Mastery of the STAR methodology, a deep understanding of user-centric rules, and the power to articulate related experiences are vital for achievement. The evaluation extends past mere technical competence, emphasizing the significance of communication, problem-solving, and a proactive method to person satisfaction.

The emphasis on person obsession underscores its significance in Amazon’s strategic framework. Candidates looking for to affix the group should acknowledge the significance of demonstrating a real dedication to the person expertise. Future success hinges on a transparent understanding of the rules mentioned and the power to translate them into tangible actions that profit the tip person. Constant utility of those values will finally decide the achievement of each particular person and organizational targets.